Leaders and entrepreneurs usually lean toward one of two mindsets – they are either realists who downplay the good, or they’re optimists who remain positive about all outcomes. Although there may be a strong link between success and optimism when running a business, it is important for leaders to learn how to balance both. Take your business plan, for example; being too optimistic can often lead to overestimating success, which can potentially cause setbacks and disappointment amongst employees or outside investors.
So, how do you ensure you maintain a good balance between realism and optimism when setting clear goals for your business?
Leading a company
When it comes to managing your company and employees, realism should dominate. Being realistic when creating your business plan will allow you to stay humble and make decisions based on the facts presented to you, rather than relying on aspirations or feelings. However, leaders won’t achieve their goals if they don’t take some risks, so it’s important to trust that all your hard work will pay off – which is where optimism will come into play.
Testing your product
Market analysis is a key element of any business plan, so when it comes to market testing a product, leaders need to remain realistic – don’t let your optimism about your product or service get in the way of critical thinking. You need to ask yourself whether your product or service really has an impact, looking for flaws and making changes accordingly. Leave optimism out of the equation if you want to successfully develop your business in line with your goals.
Similarly, organisation management is crucial for any business plan you create. Managing your employees requires a true balancing act. You need to keep your team enthused in order to unlock their greatest potential, but you also need to make sure issues and expectations are dealt with accordingly.
Your business plan will have set goals you will use to measure progress, including how your employees are performing. However, you need to remain realistic: do you have a higher than average staff turnover? Are absence rates increasing? Is there conflict between team members?
Dealing with finances
When setting up a business, you need to understand your finances. Be realistic about what you can achieve with the funds you have. If your business isn’t going to make any money, how will you make a profit? This is where you can use your business plan to your advantage too. When assessing your finances, be realistic about whether you’ll be able to secure investment and loans. It’s important to also take a step back and consider whether you’re overestimating your figures. When it comes to money, being too optimistic can have severe consequences for your company.
Ultimately, as a leader, you must take into account a number of factors to determine the right outlook for your business. Remember, there’s no right or wrong answer and every organisation is different but striking a good balance between optimism and realism is often the best way forward.